The relationship of Burger King and McDonald's is an example of multimarket competition where market commonality exists.

Question

Quizplus · Accepted Answer

Multimarket competition means that two firms compete against each other in multiple markets. In the case of Burger King and McDonald's, they compete not only in the fast-food burger market, but also in the breakfast market, chicken market, and other areas. At the same time, they share a common market, as they both operate in the fast-food industry.

The Relationship of Burger King and McDonald's Is an Example