Although they are radically different companies, Godiva (chocolate) and Maserati (cars) share a business strategy, which is
A) cost leadership.
B) focused differentiation.
C) integrated cost leadership/differentiation.
D) differentiation.

Question

Quizplus · Accepted Answer

Both Godiva and Maserati focus on providing a unique and high-quality product to their customers. Godiva is known for its premium and luxurious chocolates, while Maserati is known for creating high-performance and stylish cars. Both companies cater to a specific target market willing to pay a premium price for their products. This strategy is called focused differentiation, where a company focuses on a narrow market segment and provides a unique and premium product to that segment.

Although They Are Radically Different Companies, Godiva (Chocolate) and Maserati