The term "stuck in the middle"
A) means adhering to a middle of the road strategy in the face of negative outcomes.
B) indicates that the customers of the firm are willing to pay only a mid-range price for the product.
C) reflects the fact that the customers of the firm have only moderate expectations regarding product quality.
D) describes a firm that fails to optimally perform its primary and support activities.

Question

Quizplus · Accepted Answer

"Stuck in the middle" refers to a situation where a firm fails to differentiate itself from competitors by either offering high-quality products at a higher price or by offering low-cost products of moderate quality. This failure to choose a clear strategy results in mediocre performance in both primary and support activities, leading to a state of being "stuck in the middle."

The Term "Stuck in the Middle