The I/O (industrial organization) model assumes that a firm's unique resources and capabilities are its main source of above-average returns.

Name: The I/O (industrial organization) model assumes that a firm's unique resources and capabilities are its main source of above-average returns.
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The I/O model suggests that the external environment and industry structure are the primary determinants of a firm's performance, not its unique resources and capabilities.

The I/O (Industrial Organization) Model Assumes That a Firm's Unique