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"Chinese Marketing" Refers to the Practice Of

Question 13

Multiple Choice

"Chinese Marketing" refers to the practice of:


A) selling products to a consumer base that is uninterested in the products
B) international marketing efforts that show insensitivity to the people and culture of the country
C) manipulating sales figures to reflect the potential sales in a region or territory instead of the actual sales in a region or territory
D) thinking mistakenly that the number of individuals in a market is the same as the number of possible total sales in a market
E) calculating international sales in the currency of the local region instead of in the currency of the company that is making the sales

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