Herzberg's Two-Factor Approach theorizes that two types of rewards need to be present for a salesperson to be motivated.These two types are:

Question

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Herzberg's Two-Factor Approach identifies motivation factors (such as recognition, achievement, and advancement opportunities) and hygiene factors (such as salary, job security, and working conditions) as two types of rewards needed to motivate employees. Therefore, in sales, if both types of factors are present, the salesperson is more likely to be motivated. Choice C - motivation and hygiene - is the correct choice.

Herzberg's Two-Factor Approach Theorizes That Two Types of Rewards Need