If a Company Discovers That Its Marketing Research Was Flawed,that

If a company discovers that its marketing research was flawed,that a competitor is either entering or leaving the market,or there is a change in market conditions,what would be an appropriate response in terms of setting goals that are reasonable?

A) The company should adjust its goals for that week.
B) The company should adjust its sales goals for that month.
C) The company should adjust its sales goals for that quarter.
D) The company should adjust its sales goals for that year.
E) The company should keep its sales goals steady.