In an affiliative selling situation,the salesperson spends more time developing:
A)the buyer's knowledge of the product
B)the buyer's trust and friendship
C)the buyer's desire to won the product
D)the buyer's authority to purchase the product
E)the buyer's ability to afford the product

Question

Quizplus · Accepted Answer

In affiliative selling, the focus is on building a relationship with the buyer and developing trust and friendship. This approach emphasizes creating a positive experience for the buyer and prioritizes their needs and preferences, ultimately leading to a stronger long-term relationship between the salesperson and buyer. While developing the buyer's knowledge of the product and desire to own it are still important, they are not the primary focus of affiliative selling. Similarly, the buyer's authority to purchase and ability to afford the product may be relevant factors, but they are not the primary areas of emphasis for this approach.

In an Affiliative Selling Situation,the Salesperson Spends More Time Developing