Anthony has a successful chain of organic food carts in his country.He is just beginning to research the feasibility of expanding into the U.S.market.What should Anthony do first?

Question

Quizplus · Accepted Answer

Before investing in any new market, it is important to gather as much information as possible about the target market. Anthony can consult secondary information sources such as market research reports, industry publications, and online databases to understand the U.S. market for organic food and the trends, competition, and customer preferences. This will give him an idea of the demand for his product and help him make an informed decision about expanding his business to the U.S. market. While conducting focus group interviews and a specific market study are important steps in market research, consulting secondary information should be the first step in the research process. Consulting the foreign market's embassy may be helpful but may not necessarily provide specific information on the target market.

Anthony Has a Successful Chain of Organic Food Carts in His