A Canadian technology firm has developed new biotech clothing to provide greater protection for lab technicians against airborne diseases.When should the company promote this product to overseas market?

Question

Quizplus · Accepted Answer

It would be best to promote the biotech clothing to overseas markets very quickly so that foreign markets are part of the growth life cycle of the product. This will help the company to expand its customer base and increase its revenue. By waiting until the end of the domestic product life cycle, the company may miss out on potential international customers who are already using similar products. Additionally, there is no reason to avoid exploring both domestic and international opportunities simultaneously as long as the company has the resources to do so.

A Canadian Technology Firm Has Developed New Biotech Clothing to Provide