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Maple Leaf Syrup of Canada Wants to Expand Its Brand

Question 44

Multiple Choice

Maple Leaf Syrup of Canada wants to expand its brand so that it is as recognized in foreign markets as it is in Canada.However,Maple Leaf does not have the budget to physically set up offices abroad.What kind of arrangement should Maple Leaf pursue?


A) international contract
B) joint venture
C) joint contract
D) licensing

Correct Answer:

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