In allocating a percentage of sales,one major shortcoming is an inherent tendency to spend less on promotion when sales are increasing.

Name: In allocating a percentage of sales,one major shortcoming is an inherent tendency to spend less on promotion when sales are increasing.
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Question

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Allocating a percentage of sales to promotion typically results in spending more on promotion when sales are increasing, as the promotional budget increases in direct proportion to sales revenue.

In Allocating a Percentage of Sales,one Major Shortcoming Is an Inherent