Sales promotion is an inclusive term for any promotional techniques that is neither personal selling nor advertising.
Correct Answer:
Verified
Q13: Advertising is one type of personal selling
Q14: A weak pricing strategy is required to
Q15: The distinguishing characteristic of specialties is their
Q16: Regular contacts with news media are required
Q17: Prospecting is the one-time search for new
Q20: Spam is another term for unsolicited email
Q21: According to the textbook,promotion is largely based
Q22: In an affiliate program,a website carries a
Q24: Straight financial compensation is the best means
Q40: The majority of small business advertising is
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