Petra is helping to promote her friend's smooth jazz band.She places ads on the website of a popular night club.When surfers click on the club's Entertainment tab a picture opens showing her friend's band and his music starts playing.What kind of Internet advertising is this an example of?

Question

Quizplus · Accepted Answer

This is an example of web sponsorship, where a website promotes a specific product or service. In this case, Petra placed an ad on the website of a night club promoting her friend's band. It is not a banner ad or a pop up, as it is specifically placed on the Entertainment tab and opens with a picture and music. It is also not linkage, which refers to links between websites.

Petra Is Helping to Promote Her Friend's Smooth Jazz Band