A new television cable company is trying to gain recognition and market share by offering three free months of service to each new customer What type of sales promotion is being used?
A) coupons
B) newspaper ads
C) premiums
D) point-of-purchase displays

Question

Quizplus · Accepted Answer

The type of sales promotion being used is premiums, which refers to offering a free item or service to customers as an incentive to purchase. In this case, the cable company is offering three free months of service as a premium to new customers.

A New Television Cable Company Is Trying to Gain Recognition