A consumer-oriented philosophy expresses the belief that everything including production and sales depends entirely upon market conditions.

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A consumer-oriented philosophy expresses the belief that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers. It doesn't imply that everything depends entirely on market conditions, but rather on understanding and meeting the needs and wants of the consumer.

A Consumer-Oriented Philosophy Expresses the Belief That Everything Including Production