Packaging and labelling are unimportant in the process of marketing a product.

Question

Quizplus · Accepted Answer

Packaging and labelling play a significant role in the marketing of a product. They help in creating brand identity, increasing product visibility, providing information about the product and its usage, attracting consumers, and differentiating the product from its competitors. Effective packaging and labelling can influence consumer purchasing decisions, and hence, they are essential components of the marketing mix.

Packaging and Labelling Are Unimportant in the Process of Marketing