Why is the consumer-oriented approach to marketing the preferred philosophy for all types of businesses?

Question

Quizplus · Accepted Answer

The consumer-oriented approach to marketing emphasizes that everything, including production, depends on consumer needs. This approach puts the customer first, which is important for all types of businesses in today's customer-centric market. It helps businesses to better understand and serve their customers, which can lead to increased sales and customer loyalty. Thus, it is the preferred philosophy for all types of businesses. Options A, B, and D are incorrect as they do not fully capture the essence of the consumer-oriented approach to marketing.

Why Is the Consumer-Oriented Approach to Marketing the Preferred Philosophy