To appeal the daring nature of teenagers and young adults,Bonnie started promoting her off trail bikes showing riders completing hair-raising jumps.What variable is Bonnie focusing on to make sales?

Question

Quizplus · Accepted Answer

Bonnie is focusing on the psychographic variable, specifically the personality traits and desires of teenagers and young adults that lead them to seek out daring activities. She is using this information to promote her off trail bikes as a way for them to fulfill this desire and appeal to their specific psychographic characteristics.

To Appeal the Daring Nature of Teenagers and Young Adults,Bonnie