A marketing professor is teaching her class about marketing philosophies by describing successful companies and their philosophies.Which philosophy would these companies most likely have in common?

Question

Quizplus · Accepted Answer

Companies that are successful and focused on meeting the needs and wants of their customers are typically consumer-oriented. This approach emphasizes researching and understanding customer preferences and behaviors in order to create products and marketing strategies that appeal to them. This approach often leads to strong customer relationships and loyalty, which can lead to long-term success.

A Marketing Professor Is Teaching Her Class About Marketing Philosophies