An entrepreneur proceeds with plans to manufacture a new product designed by her firm's top engineers.She should realize that the product,although well engineered,may not be wanted by customers.

Question

Quizplus · Accepted Answer

Just because the product is well engineered, it does not necessarily mean that there is a demand for it in the market. The entrepreneur should conduct market research to ensure that the product is wanted by customers before proceeding with manufacturing.

An Entrepreneur Proceeds with Plans to Manufacture a New Product