Jacqueline wants to start an in-home pet cleaning business.She does not know if pet owners will be interested so needs to conduct market research.Jacqueline has very little start-up capital.What should she do?

Question

Quizplus · Accepted Answer

Since Jacqueline has very little start-up capital, conducting primary research herself would be the best choice. This would allow her to gather information firsthand without the expense of hiring a research firm. Additionally, conducting primary research would give her the opportunity to talk directly to potential customers and get a better understanding of their needs and interests.

Jacqueline Wants to Start an In-Home Pet Cleaning Business