Malcolm has just started the marketing research he and his wife wish to do for their online fishing lure new venture.Specifically,what is Malcolm doing?
A) writing survey questions
B) defining the information needed
C) reviewing fishing and wildlife magazines
D) comparing the costs of various research firms

Question

Quizplus · Accepted Answer

Malcolm is defining the information needed for his marketing research. He has not yet started writing survey questions, reviewing magazines, or comparing the costs of various research firms.

Malcolm Has Just Started the Marketing Research He and His