Franchising is typically defined as a marketing system revolving around a two-party legal agreement whereby a franchisor is granted the privilege to conduct business as an individual owner according to the methods and terms specified by the franchisee.

Question

Quizplus · Accepted Answer

Franchising is actually the opposite of the provided definition; it is a system where the franchisor grants the franchisee the right to operate a business under the franchisor's brand and system.

Franchising Is Typically Defined as a Marketing System Revolving Around