A niche market strategy is particularly attractive to a small firm that is trying to escape direct competition with industry giants.

Question

Quizplus · Accepted Answer

This statement is true. A niche market strategy allows a small firm to target a specific segment of the market and cater to their unique needs, offering a differentiated product or service that is not directly offered by larger competitors. This can help the small firm to carve out a profitable niche and avoid the intense competition that would come from directly competing with industry giants.

A Niche Market Strategy Is Particularly Attractive to a Small