Rohan believes his company's line of mp3 players will sell equally well to middle-aged males and females,adults in their 20s and 30s,and teenagers as long as the promotions are targeted properly to each group.What type of strategy is Rohan following?

Question

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Rohan is following a multisegmentation strategy because he plans to target multiple distinct groups (middle-aged males and females, adults in their 20s and 30s, and teenagers) with tailored promotions for each group.

Rohan Believes His Company's Line of Mp3 Players Will Sell