Early in its history,Wal-Mart worked to cultivate a customer base from which of the following demographic categories:
A)Rural
B)Poor
C)White
D)All of the above

Question

Quizplus · Accepted Answer

Early in its history, Wal-Mart worked to cultivate a customer base from rural areas and lower-income households. While Wal-Mart stores were predominantly located in rural areas, they also targeted urban areas with a similar demographic. Additionally, while they did not exclusively target white customers, the company's early advertising and branding efforts did have a focus on attracting white, conservative shoppers.

Early in Its History,Wal-Mart Worked to Cultivate a Customer Base