For successful smaller businesses,market share may serve as a strategic control barometer,as some businesses may strategically plan to maintain a low market share.

Question

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Smaller businesses may intentionally choose to focus on niche markets or specific customer segments, which may result in a lower overall market share but still be successful in terms of profitability and customer loyalty. Therefore, for these businesses, market share may not be the most important metric to measure success.

For Successful Smaller Businesses,market Share May Serve as a Strategic