Which of the following is not an argument for strategic consistency?
A)Strategic change can be expensive.
B)Strategic changes usually fail in the long run.
C)Consumer confusion may result from strategic change even then the new strategy represents a better fit with the firm's resources.
D)All of the above are arguments for strategic consistency.

Question

Quizplus · Accepted Answer

The argument that strategic changes usually fail in the long run is actually an argument in favor of strategic consistency, as it suggests that it is better to stick with a successful strategy than to constantly change and risk failure. The other options (A and C) are also arguments for strategic consistency, as they highlight some of the potential downsides of strategic change.

Which of the Following Is Not an Argument for Strategic