Porter's typology and Miles & Snow's typology

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Porter's typology and Miles & Snow's typology are both approaches to classifying business strategies, however, they are different in their methodology and focus. Porter's typology focuses on three generic strategies that a company can pursue in order to gain competitive advantage: cost leadership, differentiation, and focus. Miles & Snow's typology, on the other hand, emphasizes the importance of an organization's internal structure and culture in shaping its strategy. Therefore, both approaches are alternative approaches to classifying business strategies, but they are different in some respects.

Porter's Typology and Miles & Snow's Typology