A scenario in which a local franchisee pays a franchisor in another country for the right to use the franchiser's brand names,promotion,materials,and procedures is known as

Question

Quizplus · Accepted Answer

International franchising is a scenario in which a local franchisee pays a franchisor in another country for the right to use the franchiser's brand names, promotion, materials, and procedures. Global interaction, international strategic alliances, and multinational cooperation do not specifically refer to this scenario.

A Scenario in Which a Local Franchisee Pays a Franchisor