The bargaining power of buyers increases when buyers are concentrated or each one purchases a significant portion of the industry's sales.

Name: The bargaining power of buyers increases when buyers are concentrated or each one purchases a significant portion of the industry's sales.
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When buyers are concentrated or purchase a significant portion of industry sales, they can use their purchasing power to negotiate better prices or quality from the suppliers, thereby increasing their bargaining power.

The Bargaining Power of Buyers Increases When Buyers Are Concentrated