Which type of promotion has more credibility than other sources of information about a service?
A) Word-of-mouth
B) Personalized direct mail
C) Network television advertising
D) Publicity
E) Advertising in prestige magazines
Correct Answer:
Verified
Q35: The research exploring the relative importance of
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Q37: The key drivers of service quality,customer retention
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Q39: The _ metric is obtained by summing
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Q42: The Net Promoter Score is based on
Q43: Attracting a new customer is five times
Q44: Consumers believe that advertisements in publications like
Q45: From the inception of service quality,managers had
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