Which of the following is NOT included in the list of questions managers and researchers want answered about defensive marketing?

Question

Quizplus · Accepted Answer

The question about what aspects of service are most important for increasing market share is not typically associated with defensive marketing. Defensive marketing focuses on retaining current customers and preventing them from defecting to competitors, rather than on strategies for increasing market share, which is more aligned with offensive marketing strategies.

Which of the Following Is NOT Included in the List