Defensive marketing can be used to reduce customer defection.

Name: Defensive marketing can be used to reduce customer defection.
Brand: Quizplus
Rating: 4.8 (51 reviews)

Question

Quizplus · Accepted Answer

Defensive marketing strategies aim to prevent or reduce customer defection by addressing the reasons why customers may consider switching to a competitor. This can include offering loyalty programs, providing excellent customer service, and differentiating products or services from competitors.

Defensive Marketing Can Be Used to Reduce Customer Defection