One of the reasons used to explain why customers evaluate goods and services differently is:
A) The greater degree of customer empowerment used to sell services
B) Services and goods influence opportunity costs differently
C) That customers often have limited reference prices for services
D) The increased customer autonomy in the pricing of goods
E) The cost of maintaining inventory

Question

Quizplus · Accepted Answer

Unlike goods, customers often have limited reference prices for services, which makes it harder for them to evaluate the quality or value of the service they are getting. This lack of comparison makes it difficult for customers to determine if they are getting a fair price.

One of the Reasons Used to Explain Why Customers Evaluate