The three types of complementary pricing are:
A) Substitute pricing,price bundling and leader pricing
B) Leader pricing,value pricing and price lining
C) Leader pricing,penetration pricing and captive pricing
D) Two-part pricing,results-based pricing and bundling
E) Two-part pricing,captive pricing and loss leadership pricing

Question

Quizplus · Accepted Answer

The three types of complementary pricing are two-part pricing, captive pricing, and loss leadership pricing. Two-part pricing involves charging an upfront fee and an additional fee based on usage or consumption. Captive pricing involves pricing a main product or service low and charging higher prices for complementary products or services. Loss leadership pricing involves setting a price low on some products to attract customers and make up the loss by selling other high-priced products.

The Three Types of Complementary Pricing Are