Solved

Cookies Is a Retail Store Where Customers Host Parties for Guests

Question 30

Multiple Choice

Cookies is a retail store where customers host parties for guests to bake and decorate cookies.The store offers customers their money back if the party experience is boring.Cookie's is:


A) Creating tiered-value offerings to improve customer education
B) Preparing customers for the service process through customer education
C) Offering a service guarantee to manage customer expectations
D) Featuring the servicescape as a tool for integrating its marketing communications
E) Confirming that performance equals performance standards to manage customer expectations

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