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Flying Across the Pacific Ocean Is an Eight-Hour Trip That

Question 2

Multiple Choice

Flying across the Pacific Ocean is an eight-hour trip that could be dreadful if you did not fly by Singapore Airlines.An ad that featured a customer saying,"The cabin crew makes flying with Singapore Airlines a pleasure" and announcing Singapore had won top honors for international travel in Business Traveler's magazine annual contest would be an example of _____ marketing.


A) Internal
B) Interactive
C) Integrated
D) External
E) Relationship

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