When translating abstract customer requirements into concrete behaviors and actions,the pertinent information should be gathered and interpreted by _________ to avoid the creation of company-defined standards rather than customer-defined standards.
A) Company managers
B) An objective source such as an outside research firm
C) Contact employees only
D) Company managers and contact employees
E) The company's board of directors

Question

Quizplus · Accepted Answer

An objective source such as an outside research firm would provide an unbiased interpretation of customer requirements and help avoid the creation of standards that are based on the company's internal perspective rather than the customer's perspective. Company managers and contact employees may have their own biases and assumptions that could influence their interpretation of customer requirements. The board of directors is typically not involved in day-to-day operations and may not have the expertise or knowledge to interpret customer requirements.

When Translating Abstract Customer Requirements into Concrete Behaviors and Actions,the