Which of the following research methods provides feedback on soft measures?
A) Complaint solicitation
B) Lost customer research
C) Trailer calls
D) Customer panels
E) Critical incident studies

Question

Quizplus · Accepted Answer

Trailer calls are follow-up calls made to customers after a service interaction to gather feedback on their experience, which often includes soft measures like customer satisfaction and service quality.

Which of the Following Research Methods Provides Feedback on Soft