New owners of the Atlanta Falcons wanted to increase attendance by giving customers want they wanted.After determining that family-oriented halftime shows were an important consideration for a large portion of its target market,the Falcons researched specific ideas such as fireworks displays,a battle of the bands featuring local high school bands,drawings for prizes and musical concerts.The additional research would have been done during which step of the developing customer-defined standards?

Question

Quizplus · Accepted Answer

The additional research to determine specific ideas for family-oriented halftime shows directly relates to translating customer expectations (in this case, for entertainment that appeals to families) into specific behaviors and actions (such as fireworks, band battles, prize drawings, and concerts). This step involves understanding what customers want and how those wants can be met through specific offerings or operational actions.

New Owners of the Atlanta Falcons Wanted to Increase Attendance