Elysian Events,a wedding planning company,noted how many couples had a wedding catastrophe of some kind.As a result,it abandoned wedding planning and began offering wedding insurance to protect couples from financial losses due to weather emergencies,stolen wedding rings,damaged wedding dresses,etc.Elysian Events is using a _____ growth strategy.
A) Share building
B) Market development
C) Service development
D) Diversification
E) Market integration
Correct Answer:
Verified
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