For quite some time,Kentucky Fried Chicken (KFC)has grown through providing its service outside the United States.After over two decades of expansion in China,the company is now planning to explore Africa as a new market and expects to double its number of outlets in Africa within four years.KFC has developed a growth strategy emphasizing:
A) Share building
B) Market development
C) Service development
D) Diversification
E) Market integration

Question

Quizplus · Accepted Answer

KFC's plan to explore Africa as a new market and double its number of outlets within four years suggests a market development strategy, which involves offering existing products or services to new markets. Share building refers to increasing market share in existing markets, service development involves improving existing services, diversification is about entering new markets with new products or services, and market integration involves merging with or acquiring other businesses in the same industry.

For Quite Some Time,Kentucky Fried Chicken (KFC)has Grown Through Providing