Every time Tom and Betty stay at a Marriott Hotel,they earn points that can be used at a later date for free rooms,meals and other hotel amenities.Marriott is using _____ to implement its retention strategy.

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Marriott is using financial bonds as part of its retention strategy by offering points for stays that can be redeemed for free rooms, meals, and other amenities, creating a financial incentive for customers to return.

Every Time Tom and Betty Stay at a Marriott Hotel,they