Customer retention strategies based on customization bonds:
A) Do not exist in business-to-business marketing
B) Create tying contracts,refusals to deal,exclusive dealing and areas of gray marketing
C) Are not concerned with the pricing element of the marketing mix
D) May include the customer intimacy approach
E) Support transactional marketing as well as relationship marketing

Question

Quizplus · Accepted Answer

Customer retention strategies based on customization bonds often involve the customer intimacy approach, which focuses on understanding and meeting the unique needs of individual customers in order to build deeper, more personalized relationships. This approach can help to build strong bonds with customers, which can in turn lead to greater loyalty and retention over time. While these strategies can support both transactional and relationship marketing, they are typically more closely aligned with relationship marketing, which emphasizes long-term customer engagement and retention.

Customer Retention Strategies Based on Customization Bonds