The health industry in the U.S.is an $840 trillion business.Adam.com is trying to cash in on some of that money by providing an Internet service that will help hospitals answer their patients' health-related questions.Every year,Adam.com does an informal survey of its customers.It uses open-ended questions to determine what people like and dislike about its service.Adam.com is conducting _____ research.

Question

Quizplus · Accepted Answer

The use of open-ended questions to determine people's likes and dislikes indicates a focus on gaining a deeper understanding of their thoughts and feelings, which is characteristic of qualitative research methods.

The Health Industry in the U