All of the following are among the criteria for an effective service research program EXCEPT:
A) Includes perceptions and expectations
B) Includes measures of loyalty or behavioral intentions
C) Measures priorities or importance
D) Considers only qualitative research
E) Occurs with appropriate frequency

Question

Quizplus · Accepted Answer

The statement "Considers only qualitative research" is not a criterion for an effective service research program, whereas the other four options are commonly considered important aspects of such a program.

All of the Following Are Among the Criteria for an Effective