Century Business Systems,Inc.offers all of the non-technical support a business would need to operate successfully - everything from auditing to management consultant to financing to marketing advice.Which of the following types of interaction activities is it likely to use to gain information about its business customers and still be able to have only a minimal investment of time and money in the research?
A) Employee suggestions
B) Employee internal satisfaction surveys
C) Research on intermediate customers
D) Executive listening approaches
E) Executive visits to customers

Question

Quizplus · Accepted Answer

Executive listening approaches allow for direct interaction with customers to gain insights without significant investment in time and money, unlike more extensive research methods or visits that require more resources.