The three basic things that customers expect from technology-based service encounters are:
A) Context; delivery on the core promise; color correctness
B) Delivery on the core promise; flexibility of the systems; better than the alternative
C) Color correctness; better than the alternative; flexibility of the systems
D) Variability; delivery on the core promise; color correctness
E) Better than the alternative; color correctness; content

Question

Quizplus · Accepted Answer

Customers expect technology-based service encounters to deliver on the core promise, meaning that the service should perform its intended function reliably and effectively. They also expect flexibility in the systems, allowing them to access and use the service in different ways that suit their needs. Finally, customers expect the technology-based service to be better than the alternative options available to them, whether that be in terms of convenience, cost-effectiveness, or other factors. Context, color correctness, and variability are not necessarily top priorities for customers in technology-based service encounters.

The Three Basic Things That Customers Expect from Technology-Based Service